The internet has changed the landscape of marketing the past ten years more than any other media! For many businesses, this has caused confusion, lost revenue, and wasted time and marketing dollars. Even with all the confusion, today's businesses must take the internet seriously in their marketing plans.
The internet today is the foundation of a business’s marketing strategy. Today's website is like yesterday's brochure and the search engines are like yesterday's phone book for local businesses. It may seem confusing at times, and there are many options available for businesses.
Things We Have Learned in Today's Marketplace:
We do everything by hand and don't believe in automation. Though automation has its advantages, the best ROI for local businesses cannot be achieved solely by a computer program. There are too many variables.
We test like crazy. Every month we have a "test project" to see how we can improve the ROI for our clients. Our August 2015 test project found that the cost to acquire a customer via mobile searches cost almost three times as much as desktop searches. These results may not be the same for every business type, but it lets us know that this is worth testing for many of our clients before spending their marketing dollars on SEM for mobile devices.