Mailing Marketing

Advertising By Mail

There are many ways we can use marketing to grow your business. Advertising using the postal service to send customers (and potential customers) mail pieces directly has been around for decades. Mail advertising has proven to be a cost effective option that can produce good results. We use a variety of postcards and letters to send offers and updates to the community. As an agency, we have special bulk postage pricing. We pass those savings on mailing rates on to our clients. Every year we send out hundreds of thousands of mail pieces.

While snail mail may seem antiquated, it is one of the many strategies we employ to reach customers in their homes. Over the years we have been able to attribute to millions of dollars in sales explicitly from these mailing campaigns. In addition to the research that goes into each campaign, we also handle the weighing, bundling, stamping, and shipping of all mail pieces. This includes Every Door Direct Mail (EDDM) pieces as well.

Using sales data and tracking numbers we analyze the ROI value of these campaigns. Many of our clients have found them to be a great way to improve sales. A mailing campaign can be targeted to a selected area, and used in concert with other marketing tools. As with any advertising we do, continually analyzing and adjusting our marketing efforts accordingly is key.

In addition to the research that goes into each campaign, we also handle the preparing and shipping of these campaigns. Making it effortless for your business to reach the existing and potential customers directly at home. You don’t even need a list of addresses to get started. We can either procure a list of addresses that fit our strategy for the mailing or utilize Every Door Direct Mail (EDDM) service. With EDDM, we can reach an entire street or a whole neighborhood for about half the cost per piece.

We have used mailing campaigns in a variety of ways, including reaching out to customers we haven’t seen in years, sending out business updates and mergers, offers/promotions, business acquisition letters, thank you letters, holiday cards and more.