Blog
Selling Retail Online
Wouldn’t it be great if there was another sales channel, which didn’t require much overhead? No physical space to rent, no utilities, somewhere you could add another “location” to your business to sell more of your products and increase your company’s sales.
Working On Your Business – Not Working In Your Business
Knowing the difference and applying it to your business are not the same thing. If you started a business so you could be your own boss and run your own company, you may very well be working in your business.
How to Attribute Success in Marketing
Attribution is the understanding of why a customer came to do business with your company. More specifically, how did your customer end up choosing you.
FOMO: A Real Psychological Feeling and a Marketing Tactic
Have you ever seen a long line of people outside of a store, or a huddle of people in public and wondered if you were missing out on something? Our inclination is to find out what is so exciting and possibly join in if it is worth it.
Bring Back the Phone Books
We’ll let you decide on this, but for many local businesses, the phone book used to be something they depended on to bring in new customers every year.
Build Customer Trust
Managing your online reviews is an important part of maintaining your company’s reputation and cannot be ignored. Online reviews build customer trust and create the opportunity for a consumer to choose your business.
New Year, New Goals
Always Moving Forward Whether you are the owner or a trusted manager of your company, how are your business plans looking for the coming year?
Your Customer’s First Experience
Do you dread calling larger companies these days, knowing the wait time will be several minutes, likely resulting in being disconnected? Have you ever walked into a business and had to look for someone to help you?
Programmatic Advertising. What is it?
You may have heard terms like “Programmatic Advertising” thrown around more and more recently. It has become commonplace for businesses of all sizes to include in their marketing plan.
What I Learned from Watching Television
Reality TV shows are everywhere, and many people are addicted to watching them. This is an interesting phenomenon in our culture that cannot be ignored when it comes to marketing.
How do I Choose the Right Target Market?
You know your target market is important in creating an effective marketing campaign. When business owners are asked who their audience target is, many businesses may say “everyone” or “anyone interested in our services”.
Evaluating Media Choices
Do you ever feel overwhelmed with all the media choices available at your fingertips? How do I know which channel will be the most “effective”, will I reach the right target audience?
Did I Hear Someone Say “SWOT Analysis?”
Analysis A SWOT analysis is something which has been around a long time and is nothing really new. But what is old is new again
What is a Social Influencer?
Have you ever thought about reaching out to a local celebrity or well-known figure to market your small business? Radio DJs and local sports legends are popular figures for such advertising. They have traditionally been used for radio spots or TV commercials.
The 411 on Digital Display Advertising
Google AdWords dominates the world of online advertising. Many businesses stick with it to hopefully reach the most consumers and meet their business goals.
How Much Money Should I Spend on My Advertising?
The internet and social media have changed the landscaping of media, but the basics remain the same. Having a budget for your marketing makes sticking to the marketing plan a bit easier.
Buying Decisions
Choosing the best option can be exhausting. It’d be easy to say yes to the first sales pitch from the first company you approach, but history has shown us that the best sales pitch isn’t always the best choice. Knowledge is power.
When to Rebrand
There are many reasons for doing it, but updating your logo is oftentimes necessary for your business to continue to grow and stay relevant.
Social Networking
Are You Socially Acceptable? Facebook, Instagram, LinkedIn, Snapchat, YouTube, etc. etc. etc. It seems as if every day there is a new social media platform
The Value of the Customer Experience
Is it possible the value of your marketing and advertising results, or lack thereof, is in direct relationship with how your customers interact with your brand and how your customers are treated once they enter the door?
Authenticity 101
In a culture curated by filters and seemingly flawless images, what does it mean to be authentic? Is it valuable to you for customers to see your brand as authentic? The way the consumer perceives your brand will ultimately determine whether they become your customer or not.
