Have you ever seen a long line of people outside of a store, or a huddle of people in public and wondered if you were missing out on something? Our inclination is to find out what is so exciting and possibly join in if it is worth it.
Have you ever thought about reaching out to a local celebrity or well-known figure to market your small business? Radio DJs and local sports legends are popular figures for such advertising. They have traditionally been used for radio spots or TV commercials.