Media Buying is More Than Purchasing Advertising
There is a reason larger companies work with an agency in purchasing their media or have someone dedicated on their team for this specific role. Media buyers have the experience necessary to make better marketing decisions, while negotiating better rates.
Here at Louvre Media, we use our expertise to offer your business the same advantages in Media Buying that larger companies are using today. You will see the benefits of our expertise, both in results and often lower costs. Some of these benefits include:
- We know what works in the market
- We already know many of the vendors – both locally and nationally
- We know the rates and have already negotiated many
- We know how to get the best value for the marketing dollars
- We handle the process, saving our clients time
Purchasing Power is More Than What You Pay
Yes, we have purchasing power, but more importantly we know what works. We know how and when to test marketing to maximize results. For many media, we track the results so we can review the return on investment (ROI) our clients are receiving for the media we purchase.
The internet has changed advertising, further complicating Media Buying. What works for one business in one market may not work for a different business in a different market. There is not a one size fits all solution, and it takes time to get the ball rolling. Let’s learn more about each other and see if working together makes sense for your business.