Looking Good Online
What impression is your online storefront giving to potential customer? Are they finding your website at the right time?
Having a website for your business feels like a requirement these days. Your customers have come to expect it, even from local businesses. Not only is it a place for your customers to learn about what you offer, but also will help you build trust with them. For many of your customers, your website will be their first impression of your business. It makes sense for that impression to be a good one. Our web design experts can help!
What Do You Need For A Great Website?
There are a lot of things to consider when it comes time to create a website for your business or make major upgrades to your existing website, and it can feel overwhelming. When we sit down to discuss a new website design, before laying out a plan, we will look to understand what the main goal is. When customers are looking for you online, what do they want? Are they looking for your address? If you offer the item/service they need? How to contact you? How to purchase online? Or maybe they’re looking for something else? By identifying what your customers want from your website most we can set a clear goal and create a custom designed website with that goal in mind.
How Will Your Customers Find Your New Website?
There are many ways to advertise online and bring customers to your website. When building a website you’ll need to make sure you keep in mind how it will be found organically, or in other words, without paid advertising. That is where Search Engine Optimization, or SEO, comes in. SEO practices are what we use to help Google and other search engines find, read, and share your website at the appropriate time.
If you’ve tried to teach yourself SEO in the past, you probably know that there’s a lot of information out there about Search Engine Optimization. As a business owner it’s probably difficult to find the time to learn SEO, and even harder to keep up with it.
What You Should Know About SEO:
- SEO is not absolute, it is a moving target
- No one can guarantee results for SEO or SEM. Period.
- To get results, test and measure constantly
SEO is constantly changing as search engines like Google and Bing work to build algorithms that they believe will provide better results and consumer experiences. None of these competing search engines are eager to share their secret sauce. This leaves us with some guidelines and a lot of grey areas to navigate. For many businesses this has caused confusion, lost revenue, wasted time, and drained marketing dollars. Even with all the confusion, today’s businesses must take the internet seriously as a core part their marketing strategy.
By working with a lot of businesses we are able to continuously learn and grow our SEO understanding. We invest time to providing your business with solid SEO that changes and evolves as the internet does. If you’re ready to take SEO and website management off your plate, you’ve come to the right place.