Measuring Marketing Sure, it’s a great idea. The artwork is great, the media chosen is perfect, the sales person who signed us up was a great person and said it worked for everyone else they work with. Sound familiar? And then you wonder after a few months if this was good money spent. This is …
Is There a Difference? The real answer is yes. There is a difference between marketing and advertising even though these two terms get intertwined in their use. For many, they are used interchangeably without any problem in context to the conversation. Our tag line: “Better Marketing for Better Business” is a part of our mission …
Don’t Listen to Statistics There are statistics everywhere. They can be very helpful in guiding us towards making better decisions. But, what happens if we listen to a statistic which isn’t correct? Statistics is defined as “the collection and analyzation of data, for the purposes of presenting and using this information to the masses.” Many …
The New Year means many different things to different people. For some the new year brings new opportunities and for others a fresh beginning, a clean slate, a chance to do things differently, and chance to look back a year later and feel better about the year. As most of us look to the coming …
This piece of advertising is often overlooked by businesses today and the benefits are not thought of as much as in years past. It isn’t the effectiveness, as much as it may be just not budgeting for it or for promotional material being more of an afterthought. Promotional Material is a great way for a …
Promotional Materials – How Can They Work for Your Business? Read More »
In today’s fast world of communication bad customer service will spread like a wildfire. AND, so will great customer service. Repeat customers, and customers who refer you, are the epitome of a successful business. In working with our clients, we often find our conversations turning to customer service. As someone who runs a business, either …
How to Make Your Customers Your Biggest Cheerleaders Read More »
Advertising is a big play on the numbers game. With the thousands of e-mails people receive every day, it is an ongoing test to find the best e-mails, with the best time, to the best audience. There are two different type of e-mail marketing: Newsletters to Existing Customers or Even Potential Customers – This type …
Businesses that are involved in their community are seen more positively by consumers. If your business is already active in the community, then you know how important it is to have great customer satisfaction. Every business at some point should look to get involved in their community, to help the community (or town or neighborhood) …
Radio and TV have been around for many years. The invention of, and more importantly, the popularity and growth of cable and satellite TV, as well as satellite and internet radio, has changed the landscape for those media.
Online shopping today continues to grow and an online store may be a solution to the capture that part of the market – which you may be losing currently. With eBay, Amazon, Craigslist and many other places people shop online, this market continues to grow. Having an online store can compliment your existing efforts to …
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