Have you ever seen a long line of people outside of a store, or a huddle of people in public and wondered if you were missing out on something? Our inclination is to find out what is so exciting and possibly join in if it is worth it.
Our Team’s Perspective Have you ever completed a puzzle? The feeling of snapping the last piece in place is a sigh of relief. But imagine getting down to the last couple pieces, and realizing they were lost along the way? That is exactly how it sounds to me when a business owner has an epiphany …
One of the quickest ways for a business to waste money is not identifying who their target customer is when planning a marketing strategy.
Measuring Marketing Sure, it’s a great idea. The artwork is great, the media chosen is perfect, the sales person who signed us up was a great person and said it worked for everyone else they work with. Sound familiar? And then you wonder after a few months if this was good money spent. This is …
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