Programmatic Advertising. What is it?
You may have heard terms like “Programmatic Advertising” thrown around more and more recently. It has become commonplace for businesses of all sizes to include in their marketing plan.
Digital Advertising
Evaluating Media Choices
Do you ever feel overwhelmed with all the media choices available at your fingertips? How do I know which channel will be the most “effective”, will I reach the right target audience?
What is a Social Influencer?
Have you ever thought about reaching out to a local celebrity or well-known figure to market your small business? Radio DJs and local sports legends are popular figures for such advertising. They have traditionally been used for radio spots or TV commercials.
The 411 on Digital Display Advertising
Google AdWords dominates the world of online advertising. Many businesses stick with it to hopefully reach the most consumers and meet their business goals.
Social Networking
Are You Socially Acceptable? Facebook, Instagram, LinkedIn, Snapchat, YouTube, etc. etc. etc. It seems as if every day there is a new social media platform taking the world by storm. As an advertiser, it can be intimidating to try and stay up to date with how to best reach your target audience on these social …
How Video has Changed Digital Advertising
Ever since the age of smartphones began, photo and video have taken the digital advertising space by storm. Within the past 5 years, we have seen Instagram, Vine, and Snapchat rise in popularity.
