Build Customer Trust
Managing your online reviews is an important part of maintaining your company’s reputation and cannot be ignored. Online reviews build customer trust and create the opportunity for a consumer to choose your business.
Reputation Management
Did I Hear Someone Say “SWOT Analysis?”
Analysis A SWOT analysis is something which has been around a long time and is nothing really new. But what is old is new again as a new generation of leaders comes into leadership. It is a term used to help a company, a specific project, or an individual evaluate in the effort towards improvement. …
The Value of the Customer Experience
Is it possible the value of your marketing and advertising results, or lack thereof, is in direct relationship with how your customers interact with your brand and how your customers are treated once they enter the door?
Brand Authenticity 101
In a culture curated by filters and seemingly flawless images, what does it mean to be authentic? Is it valuable to you for customers to see your brand as authentic? The way the consumer perceives your brand will ultimately determine whether they become your customer or not.
Do Business and Politics Mix?
Lessons We Have Learned In the past couple of weeks, we have seen more passion for our political process than many of us can remember seeing and hearing in a long time, if not the most in our lifetime. The beauty is in the big scope of things; we are still seeing many people passionate …
How to Make Your Customers Your Biggest Cheerleaders
In today’s fast world of communication bad customer service will spread like a wildfire. AND, so will great customer service. Repeat customers, and customers who refer you, are the epitome of a successful business. In working with our clients, we often find our conversations turning to customer service. As someone who runs a business, either …
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Proactive Reputation Monitoring and Management
At the heart of any successful business/brand is a healthy repeat client base, as well as an ongoing referral base. With an endless amount of review and social media websites, staying on top of what is being said about your business and rapidly addressing both positive and negative impressions is crucial to protecting your businesses …
