How to Attribute Success in Marketing
Attribution is the understanding of why a customer came to do business with your company. More specifically, how did your customer end up choosing you.
Advertising
FOMO: A Real Psychological Feeling and a Marketing Tactic
Have you ever seen a long line of people outside of a store, or a huddle of people in public and wondered if you were missing out on something? Our inclination is to find out what is so exciting and possibly join in if it is worth it.
Bring Back the Phone Books
We’ll let you decide on this, but for many local businesses, the phone book used to be something they depended on to bring in new customers every year.
How do I Choose the Right Target Market?
You know your target market is important in creating an effective marketing campaign. When business owners are asked who their audience target is, many businesses may say “everyone” or “anyone interested in our services”.
Evaluating Media Choices
Do you ever feel overwhelmed with all the media choices available at your fingertips? How do I know which channel will be the most “effective”, will I reach the right target audience?
What is a Social Influencer?
Have you ever thought about reaching out to a local celebrity or well-known figure to market your small business? Radio DJs and local sports legends are popular figures for such advertising. They have traditionally been used for radio spots or TV commercials.
Social Networking
Are You Socially Acceptable? Facebook, Instagram, LinkedIn, Snapchat, YouTube, etc. etc. etc. It seems as if every day there is a new social media platform taking the world by storm. As an advertiser, it can be intimidating to try and stay up to date with how to best reach your target audience on these social …
How Video has Changed Digital Advertising
Ever since the age of smartphones began, photo and video have taken the digital advertising space by storm. Within the past 5 years, we have seen Instagram, Vine, and Snapchat rise in popularity.
Why One Size Fits All Doesn’t Work
Our Team’s Perspective Have you ever completed a puzzle? The feeling of snapping the last piece in place is a sigh of relief. But imagine getting down to the last couple pieces, and realizing they were lost along the way? That is exactly how it sounds to me when a business owner has an epiphany …
What Is Branding?
Branding has many definitions. There are two of these which apply to marketing specifically. The brand is often thought of as the business name/logo, but more clearly defined, it is what people think about when they see your businesses name/logo. Some brands are very identifiable. Think about the “Swoosh”, of course it is Nike, and …
