How to Attribute Success in Marketing
Attribution is the understanding of why a customer came to do business with your company. More specifically, how did your customer end up choosing you.
Marketing
FOMO: A Real Psychological Feeling and a Marketing Tactic
Have you ever seen a long line of people outside of a store, or a huddle of people in public and wondered if you were missing out on something? Our inclination is to find out what is so exciting and possibly join in if it is worth it.
Bring Back the Phone Books
We’ll let you decide on this, but for many local businesses, the phone book used to be something they depended on to bring in new customers every year.
Programmatic Advertising. What is it?
You may have heard terms like “Programmatic Advertising” thrown around more and more recently. It has become commonplace for businesses of all sizes to include in their marketing plan.
Evaluating Media Choices
Do you ever feel overwhelmed with all the media choices available at your fingertips? How do I know which channel will be the most “effective”, will I reach the right target audience?
What is a Social Influencer?
Have you ever thought about reaching out to a local celebrity or well-known figure to market your small business? Radio DJs and local sports legends are popular figures for such advertising. They have traditionally been used for radio spots or TV commercials.
How Much Money Should I Spend on My Advertising?
The internet and social media have changed the landscaping of media, but the basics remain the same. Having a budget for your marketing makes sticking to the marketing plan a bit easier.
When to Rebrand
There are many reasons for doing it, but updating your logo is oftentimes necessary for your business to continue to grow and stay relevant.
Social Networking
Are You Socially Acceptable? Facebook, Instagram, LinkedIn, Snapchat, YouTube, etc. etc. etc. It seems as if every day there is a new social media platform taking the world by storm. As an advertiser, it can be intimidating to try and stay up to date with how to best reach your target audience on these social …
How Video has Changed Digital Advertising
Ever since the age of smartphones began, photo and video have taken the digital advertising space by storm. Within the past 5 years, we have seen Instagram, Vine, and Snapchat rise in popularity.
