Have you ever thought about reaching out to a local celebrity or well-known figure to market your small business? Radio DJs and local sports legends are popular figures for such advertising. They have traditionally been used for radio spots or TV commercials.
What is a Social Influencer? Read More »
There are many reasons for doing it, but updating your logo is oftentimes necessary for your business to continue to grow and stay relevant.
When to Rebrand Your Business Read More »
In a culture curated by filters and seemingly flawless images, what does it mean to be authentic? Is it valuable to you for customers to see your brand as authentic? The way the consumer perceives your brand will ultimately determine whether they become your customer or not.
Brand Authenticity 101 Read More »
Our Team’s Perspective Have you ever completed a puzzle? The feeling of snapping the last piece in place is a sigh of relief. But imagine getting down to the last couple pieces, and realizing they were lost along the way? That is exactly how it sounds to me when a business owner has an epiphany
Why One-Size-Fits-All Doesn’t Work Read More »
Branding has many definitions. There are two of these which apply to marketing specifically. The brand is often thought of as the business name/logo, but more clearly defined, it is what people think about when they see your businesses name/logo. Some brands are very identifiable. Think about the “Swoosh”, of course it is Nike, and
This piece of advertising is often overlooked by businesses today and the benefits are not thought of as much as in years past. It isn’t the effectiveness, as much as it may be just not budgeting for it or for promotional material being more of an afterthought. Promotional Material is a great way for a
Promotional Materials – How Can They Work for Your Business? Read More »
In today’s fast world of communication bad customer service will spread like a wildfire. AND, so will great customer service. Repeat customers, and customers who refer you, are the epitome of a successful business. In working with our clients, we often find our conversations turning to customer service. As someone who runs a business, either
How to Make Your Customers Your Biggest Cheerleaders Read More »
Businesses that are involved in their community are seen more positively by consumers. If your business is already active in the community, then you know how important it is to have great customer satisfaction. Every business at some point should look to get involved in their community, to help the community (or town or neighborhood)
The Lost Art of Community Involvement Read More »
Radio and TV have been around for many years. The invention of, and more importantly, the popularity and growth of cable and satellite TV, as well as satellite and internet radio, has changed the landscape for those media.
TV and Radio – Is It Right For You? Read More »
Print Advertising – The Lost Art Today, the internet has gained so much ground that many businesses have stayed away from the traditional print media such as Newspapers, Phone Books, and Direct Mail, and put all their eggs in the internet basket. In some cases that may be right on and in some cases they
Is Print Advertising Right For My Business? Read More »
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