Have you ever seen a long line of people outside of a store, or a huddle of people in public and wondered if you were missing out on something? Our inclination is to find out what is so exciting and possibly join in if it is worth it.
FOMO: A Real Psychological Feeling and a Marketing Tactic Read More »
Our Team’s Perspective Have you ever completed a puzzle? The feeling of snapping the last piece in place is a sigh of relief. But imagine getting down to the last couple pieces, and realizing they were lost along the way? That is exactly how it sounds to me when a business owner has an epiphany
Why One-Size-Fits-All Doesn’t Work Read More »
One of the quickest ways for a business to waste money is not identifying who their target customer is when planning a marketing strategy.
Who is Your Ideal Customer? Read More »
Is There a Difference? The real answer is yes. There is a difference between marketing and advertising even though these two terms get intertwined in their use. For many, they are used interchangeably without any problem in context to the conversation. Our tag line: “Better Marketing for Better Business” is a part of our mission
Marketing vs. Advertising Read More »
Advertising is a big play on the numbers game. With the thousands of e-mails people receive every day, it is an ongoing test to find the best e-mails, with the best time, to the best audience. There are two different type of e-mail marketing: Newsletters to Existing Customers or Even Potential Customers – This type
Utilizing Email Marketing Read More »
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