Blog

Email Marketing

Marketing vs. Advertising

Is There a Difference? The real answer is yes. There is a difference between marketing and advertising even though these two terms get intertwined in

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Statistics in Marketing
Objectives

Statistics in Marketing

Don’t Listen to Statistics There are statistics everywhere. They can be very helpful in guiding us towards making better decisions. But, what happens if we

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Objectives

New Year – New Goals

The New Year means many different things to different people. For some the new year brings new opportunities and for others a fresh beginning, a

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Email Marketing

Utilizing Email Marketing

Advertising is a big play on the numbers game. With the thousands of e-mails people receive every day, it is an ongoing test to find

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TV Advertising
Brand Recognition

TV and Radio – Is It Right For You?

Radio and TV have been around for many years. The invention of, and more importantly, the popularity and growth of cable and satellite TV, as well as satellite and internet radio, has changed the landscape for those media.

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Search Marketing

What is Search Marketing?

Search Engine Marketing (SM or SEM), also known as Pay Per Click (PPC) or sponsored ads, drives additional traffic to your website and puts your

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