Blog
How Video has Changed Digital Advertising
Ever since the age of smartphones began, photo and video have taken the digital advertising space by storm. Within the past 5 years, we have seen Instagram, Vine, and Snapchat rise in popularity.
Organic Search Ranking and Credibility to the Consumer
Nowadays, search engines seem to solve all life’s hardest questions. And, if your business has a website, you obviously want your website to land at the top of the first page when a potential customer searches for what you do.
Why One-Size-Fits-All Doesn’t Work
Our Team’s Perspective Have you ever completed a puzzle? The feeling of snapping the last piece in place is a sigh of relief. But imagine
Who is Your Ideal Customer?
One of the quickest ways for a business to waste money is not identifying who their target customer is when planning a marketing strategy.
What is the Right Marketing Mix?
The secret isn’t always in the plan- but having a plan is the first place to start.
The Basics on Basics
Every now and then most of us get a bit out of sync, sometimes for reasons beyond our control. Being out of sync can distract us from the basics, regardless of our roles.
Feeling Lucky?
Many successful people in business attribute their success to being lucky. This could be someone just being modest, or maybe someone who doesn’t even understand the source of their own success.
Social Media Is Your Business
Is Your Business “Socially” Acceptable? We hear much about Social Media these days, and for many business owners, social media means different things. The term
Getting the Most out of Your Day
As leaders, many of us wonder how some people get so much done, while we are still under a desk load of things needing to be accomplished and never seem to catch up. If any of this sounds familiar, you have either mastered the skill of time management or you are wondering if this is a skill you will ever achieve.
Do Business and Politics Mix?
Lessons We Have Learned In the past couple of weeks, we have seen more passion for our political process than many of us can remember
What Is Branding?
Branding has many definitions. There are two of these which apply to marketing specifically. The brand is often thought of as the business name/logo, but
Be the Ball (Setting Realistic Objectives)
Measuring Marketing Sure, it’s a great idea. The artwork is great, the media chosen is perfect, the sales person who signed us up was a
