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Objectives

The Basics on Basics

Every now and then most of us get a bit out of sync, sometimes for reasons beyond our control. Being out of sync can distract us from the basics, regardless of our roles.

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Objectives

Feeling Lucky

Many successful people in business attribute their success to being lucky. This could be someone just being modest, or maybe someone who doesn’t even understand the source of their own success.

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Uncategorized

Social Media Is Your Business

Is Your Business “Socially” Acceptable? We hear much about Social Media these days, and for many business owners, social media means different things.  The term

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Better Business

Getting the Most out of our Day

As leaders, many of us wonder how some people get so much done, while we are still under a desk load of things needing to be accomplished and never seem to catch up. If any of this sounds familiar, you have either mastered the skill of time management or you are wondering if this is a skill you will ever achieve.

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Advertising

What Is Branding?

Branding has many definitions. There are two of these which apply to marketing specifically. The brand is often thought of as the business name/logo, but

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Email Marketing

Marketing & Advertising

Is There a Difference? The real answer is yes. There is a difference between marketing and advertising even though these two terms get intertwined in

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Statistics in Marketing
Objectives

Statistics

Don’t Listen to Statistics There are statistics everywhere. They can be very helpful in guiding us towards making better decisions. But, what happens if we

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Objectives

New Year – New Goals

The New Year means many different things to different people. For some the new year brings new opportunities and for others a fresh beginning, a

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Email Marketing

Email Marketing

Advertising is a big play on the numbers game. With the thousands of e-mails people receive every day, it is an ongoing test to find

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TV Advertising
Brand Recognition

TV and Radio – Is It Right For You?

Radio and TV have been around for many years. The invention of, and more importantly, the popularity and growth of cable and satellite TV, as well as satellite and internet radio, has changed the landscape for those media.

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