Geofencing is an untraditional form of marketing and allows you to target consumers based on the places they go and their physical activity. When the location service is turned on a mobile device, you can ping people’s phones with all types of ads.
Geofencing – Who’s Spying on Who Read More »
There may be many interactions with a customer from multiple people on your team. This interaction can make or break your business.
Your People Are Your Best Marketing Read More »
Marketing is an effective solution to gaining business, but it might not seem that way at first. Learn about how marketing makes an impact.
Should I Believe In Marketing? Read More »
Attribution is the understanding of why a customer came to do business with your company. More specifically, how did your customer end up choosing you.
How to Attribute Success in Marketing Read More »
Have you ever seen a long line of people outside of a store, or a huddle of people in public and wondered if you were missing out on something? Our inclination is to find out what is so exciting and possibly join in if it is worth it.
FOMO: A Real Psychological Feeling and a Marketing Tactic Read More »
We’ll let you decide on this, but for many local businesses, the phone book used to be something they depended on to bring in new customers every year.
Bring Back the Phone Books Read More »
You know your target market is important in creating an effective marketing campaign. When business owners are asked who their audience target is, many businesses may say “everyone” or “anyone interested in our services”.
How Do I Choose the Right Target Market? Read More »
Do you ever feel overwhelmed with all the media choices available at your fingertips? How do I know which channel will be the most “effective”, will I reach the right target audience?
Evaluating Media Choices Read More »
Have you ever thought about reaching out to a local celebrity or well-known figure to market your small business? Radio DJs and local sports legends are popular figures for such advertising. They have traditionally been used for radio spots or TV commercials.
What is a Social Influencer? Read More »
Are You Socially Acceptable? Facebook, Instagram, LinkedIn, Snapchat, YouTube, etc. etc. etc. It seems as if every day there is a new social media platform taking the world by storm. As an advertiser, it can be intimidating to try and stay up to date with how to best reach your target audience on these social
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