What I Learned from Watching Television
Reality TV shows are everywhere, and many people are addicted to watching them. This is an interesting phenomenon in our culture that cannot be ignored when it comes to marketing.
Better Business
Evaluating Media Choices
Do you ever feel overwhelmed with all the media choices available at your fingertips? How do I know which channel will be the most “effective”, will I reach the right target audience?
Did I Hear Someone Say “SWOT Analysis?”
Analysis A SWOT analysis is something which has been around a long time and is nothing really new. But what is old is new again as a new generation of leaders comes into leadership. It is a term used to help a company, a specific project, or an individual evaluate in the effort towards improvement. …
How to Make Buying Decisions
Choosing the best option can be exhausting. It’d be easy to say yes to the first sales pitch from the first company you approach, but history has shown us that the best sales pitch isn’t always the best choice. Knowledge is power.
When to Rebrand Your Business
There are many reasons for doing it, but updating your logo is oftentimes necessary for your business to continue to grow and stay relevant.
Social Networking
Are You Socially Acceptable? Facebook, Instagram, LinkedIn, Snapchat, YouTube, etc. etc. etc. It seems as if every day there is a new social media platform taking the world by storm. As an advertiser, it can be intimidating to try and stay up to date with how to best reach your target audience on these social …
Why One-Size-Fits-All Doesn’t Work
Our Team’s Perspective Have you ever completed a puzzle? The feeling of snapping the last piece in place is a sigh of relief. But imagine getting down to the last couple pieces, and realizing they were lost along the way? That is exactly how it sounds to me when a business owner has an epiphany …
Getting the Most out of Your Day
As leaders, many of us wonder how some people get so much done, while we are still under a desk load of things needing to be accomplished and never seem to catch up. If any of this sounds familiar, you have either mastered the skill of time management or you are wondering if this is a skill you will ever achieve.
