Change is Inevitable
As different types of media entered the marketplace, early adopters (advertisers/businesses,) tend to do well as the media grows in popularity, both in the user base and in the options for media.
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Objectives
How to Attribute Success in Marketing
Attribution is the understanding of why a customer came to do business with your company. More specifically, how did your customer end up choosing you.
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New Goals for the New Year
Always Moving Forward Whether you are the owner or a trusted manager of your company, how are your business plans looking for the coming year? Do you continue to do what you always have done or are you keeping it fresh and exciting? And why is this even a topic of a blog post? For
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Your Customer’s First Experience
Do you dread calling larger companies these days, knowing the wait time will be several minutes, likely resulting in being disconnected? Have you ever walked into a business and had to look for someone to help you?
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Did I Hear Someone Say “SWOT Analysis?”
Analysis A SWOT analysis is something which has been around a long time and is nothing really new. But what is old is new again as a new generation of leaders comes into leadership. It is a term used to help a company, a specific project, or an individual evaluate in the effort towards improvement.
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What is a Social Influencer?
Have you ever thought about reaching out to a local celebrity or well-known figure to market your small business? Radio DJs and local sports legends are popular figures for such advertising. They have traditionally been used for radio spots or TV commercials.
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How to Make Buying Decisions
Choosing the best option can be exhausting. It’d be easy to say yes to the first sales pitch from the first company you approach, but history has shown us that the best sales pitch isn’t always the best choice. Knowledge is power.
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When to Rebrand Your Business
There are many reasons for doing it, but updating your logo is oftentimes necessary for your business to continue to grow and stay relevant.
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Social Networking
Are You Socially Acceptable? Facebook, Instagram, LinkedIn, Snapchat, YouTube, etc. etc. etc. It seems as if every day there is a new social media platform taking the world by storm. As an advertiser, it can be intimidating to try and stay up to date with how to best reach your target audience on these social
The Value of the Customer Experience
Is it possible the value of your marketing and advertising results, or lack thereof, is in direct relationship with how your customers interact with your brand and how your customers are treated once they enter the door?
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