Evaluating Media Choices
Do you ever feel overwhelmed with all the media choices available at your fingertips? How do I know which channel will be the most “effective”, will I reach the right target audience?
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Marketing
What is a Social Influencer?
Have you ever thought about reaching out to a local celebrity or well-known figure to market your small business? Radio DJs and local sports legends are popular figures for such advertising. They have traditionally been used for radio spots or TV commercials.
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How Much Money Should I Spend on Advertising?
The internet and social media have changed the landscaping of media, but the basics remain the same. Having a budget for your marketing makes sticking to the marketing plan a bit easier.
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When to Rebrand Your Business
There are many reasons for doing it, but updating your logo is oftentimes necessary for your business to continue to grow and stay relevant.
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Social Networking
Are You Socially Acceptable? Facebook, Instagram, LinkedIn, Snapchat, YouTube, etc. etc. etc. It seems as if every day there is a new social media platform taking the world by storm. As an advertiser, it can be intimidating to try and stay up to date with how to best reach your target audience on these social
How Video has Changed Digital Advertising
Ever since the age of smartphones began, photo and video have taken the digital advertising space by storm. Within the past 5 years, we have seen Instagram, Vine, and Snapchat rise in popularity.
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Why One-Size-Fits-All Doesn’t Work
Our Team’s Perspective Have you ever completed a puzzle? The feeling of snapping the last piece in place is a sigh of relief. But imagine getting down to the last couple pieces, and realizing they were lost along the way? That is exactly how it sounds to me when a business owner has an epiphany
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What is the Right Marketing Mix?
The secret isn’t always in the plan- but having a plan is the first place to start.
What is the Right Marketing Mix? Read More »
What Is Branding?
Branding has many definitions. There are two of these which apply to marketing specifically. The brand is often thought of as the business name/logo, but more clearly defined, it is what people think about when they see your businesses name/logo. Some brands are very identifiable. Think about the “Swoosh”, of course it is Nike, and
