In a culture curated by filters and seemingly flawless images, what does it mean to be authentic? Is it valuable to you for customers to see your brand as authentic? The way the consumer perceives your brand will ultimately determine whether they become your customer or not.
Brand Authenticity 101 Read More »
Our Team’s Perspective Have you ever completed a puzzle? The feeling of snapping the last piece in place is a sigh of relief. But imagine getting down to the last couple pieces, and realizing they were lost along the way? That is exactly how it sounds to me when a business owner has an epiphany
Why One-Size-Fits-All Doesn’t Work Read More »
One of the quickest ways for a business to waste money is not identifying who their target customer is when planning a marketing strategy.
Who is Your Ideal Customer? Read More »
The secret isn’t always in the plan- but having a plan is the first place to start.
What is the Right Marketing Mix? Read More »
Every now and then most of us get a bit out of sync, sometimes for reasons beyond our control. Being out of sync can distract us from the basics, regardless of our roles.
The Basics on Basics Read More »
Many successful people in business attribute their success to being lucky. This could be someone just being modest, or maybe someone who doesn’t even understand the source of their own success.
Lessons We Have Learned In the past couple of weeks, we have seen more passion for our political process than many of us can remember seeing and hearing in a long time, if not the most in our lifetime. The beauty is in the big scope of things; we are still seeing many people passionate
Do Business and Politics Mix? Read More »
Measuring Marketing Sure, it’s a great idea. The artwork is great, the media chosen is perfect, the sales person who signed us up was a great person and said it worked for everyone else they work with. Sound familiar? And then you wonder after a few months if this was good money spent. This is
Be the Ball (Setting Realistic Objectives) Read More »
Don’t Listen to Statistics There are statistics everywhere. They can be very helpful in guiding us towards making better decisions. But, what happens if we listen to a statistic which isn’t correct? Statistics is defined as “the collection and analyzation of data, for the purposes of presenting and using this information to the masses.” Many
Statistics in Marketing Read More »
The New Year means many different things to different people. For some the new year brings new opportunities and for others a fresh beginning, a clean slate, a chance to do things differently, and chance to look back a year later and feel better about the year. As most of us look to the coming
New Year – New Goals Read More »
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