Blog
Marketing vs. Advertising
Is There a Difference? The real answer is yes. There is a difference between marketing and advertising even though these two terms get intertwined in
Statistics in Marketing
Don’t Listen to Statistics There are statistics everywhere. They can be very helpful in guiding us towards making better decisions. But, what happens if we
New Year – New Goals
The New Year means many different things to different people. For some the new year brings new opportunities and for others a fresh beginning, a
Promotional Materials – How Can They Work for Your Business?
This piece of advertising is often overlooked by businesses today and the benefits are not thought of as much as in years past. It isn’t
How to Make Your Customers Your Biggest Cheerleaders
In today’s fast world of communication bad customer service will spread like a wildfire. AND, so will great customer service. Repeat customers, and customers who
Utilizing Email Marketing
Advertising is a big play on the numbers game. With the thousands of e-mails people receive every day, it is an ongoing test to find
The Lost Art of Community Involvement
Businesses that are involved in their community are seen more positively by consumers. If your business is already active in the community, then you know
TV and Radio – Is It Right For You?
Radio and TV have been around for many years. The invention of, and more importantly, the popularity and growth of cable and satellite TV, as well as satellite and internet radio, has changed the landscape for those media.
Who Needs To Leave Home To Shop Anymore?
Online shopping today continues to grow and an online store may be a solution to the capture that part of the market – which you
Is Print Advertising Right For My Business?
Print Advertising – The Lost Art Today, the internet has gained so much ground that many businesses have stayed away from the traditional print media
Proactive Reputation Monitoring and Management
At the heart of any successful business/brand is a healthy repeat client base, as well as an ongoing referral base. With an endless amount of
What is Search Marketing?
Search Engine Marketing (SM or SEM), also known as Pay Per Click (PPC) or sponsored ads, drives additional traffic to your website and puts your
