Blog
What I Learned from Watching Television
Reality TV shows are everywhere, and many people are addicted to watching them. This is an interesting phenomenon in our culture that cannot be ignored when it comes to marketing.
How Do I Choose the Right Target Market?
You know your target market is important in creating an effective marketing campaign. When business owners are asked who their audience target is, many businesses may say “everyone” or “anyone interested in our services”.
Evaluating Media Choices
Do you ever feel overwhelmed with all the media choices available at your fingertips? How do I know which channel will be the most “effective”, will I reach the right target audience?
Did I Hear Someone Say “SWOT Analysis?”
Analysis A SWOT analysis is something which has been around a long time and is nothing really new. But what is old is new again
What is a Social Influencer?
Have you ever thought about reaching out to a local celebrity or well-known figure to market your small business? Radio DJs and local sports legends are popular figures for such advertising. They have traditionally been used for radio spots or TV commercials.
The 411 on Digital Display Advertising
Google AdWords dominates the world of online advertising. Many businesses stick with it to hopefully reach the most consumers and meet their business goals.
How Much Money Should I Spend on Advertising?
The internet and social media have changed the landscaping of media, but the basics remain the same. Having a budget for your marketing makes sticking to the marketing plan a bit easier.
How to Make Buying Decisions
Choosing the best option can be exhausting. It’d be easy to say yes to the first sales pitch from the first company you approach, but history has shown us that the best sales pitch isn’t always the best choice. Knowledge is power.
When to Rebrand Your Business
There are many reasons for doing it, but updating your logo is oftentimes necessary for your business to continue to grow and stay relevant.
Social Networking
Are You Socially Acceptable? Facebook, Instagram, LinkedIn, Snapchat, YouTube, etc. etc. etc. It seems as if every day there is a new social media platform
The Value of the Customer Experience
Is it possible the value of your marketing and advertising results, or lack thereof, is in direct relationship with how your customers interact with your brand and how your customers are treated once they enter the door?
Brand Authenticity 101
In a culture curated by filters and seemingly flawless images, what does it mean to be authentic? Is it valuable to you for customers to see your brand as authentic? The way the consumer perceives your brand will ultimately determine whether they become your customer or not.
